LinkedIn is a business and employment-focused social media platform that works through websites and mobile apps. Launched on May 5, 2003, owned by Microsoft. The platform is primarily used for professional networking and career development, and allows job seekers to post their CVs and employers to post jobs. From 2015 most of the company's revenue came from selling access to information about its members to recruiters and sales professionals. Since December 2016, it has been a wholly owned subsidiary of Microsoft. As of February 2022, LinkedIn has 830+ million registered members from over 200 countries and territories.

Deel enables businesses to hire anyone, anywhere, in a compliant manner. It takes less than 5 minutes to hire and onboard international employees or contractors, and there's no need to have a local entity. With just one click, you can pay them in more than 120 currencies. Deel was co-founded in 2018 by MIT graduates Alex Bouaziz and Shuo Wang. Deel was already eyeing this pain point when the pandemic hit, which put the startup in a good position to help other companies adapt to dramatic changes in work and employment norms. Alex Bouaziz, CEO of Deel, said: "We founded Deel to help companies solve the problem of hiring people around the world, from Argentina to Zambia.

Ashby operates as a developer of recruitment software used for high-growth companies. It develops usable, enterprise-grade employment software that enables company leaders, recruiters, and hiring managers to run their hiring process significantly better.