Pulsifi is a Singapore and Malaysia-based tech company with the vision of helping people achieve their true potential. The idea sparked when our two founders came to the realization that people are the most critical resource in any organization. Today, our team is dedicated to deciphering the complexities of human potential using people science and Al, while empowering organizations to make more informed, accurate people decisions using data. Along the way, we hope to help people learn more about their own potential, enabling them to live up to the best versions of themselves. That, for us, is what Pulsifi truly stands for.

Launched in 2017, impress.ai (registered as ideatory Pte. Ltd.) is a no-code, self-service platform that is highly focused on simplifying and accelerating various parts of the recruitment workflow. Its co-founders observed problems in hiring processes at several companies before even starting impress.ai. They noticed challenges in candidate experience as well as recruiters having a tough time with a large scale of hiring, the variety of roles, and handling various systems. After immense research, they found a solution in the power of AI and intelligent automation. impress.ai has consciously used it to ensure that people were chosen based on their talent, knowledge, and capabilities as opposed to their gender, race, or name.