Established in 2014, JobKred provides technologies to empower individuals and organisations to thrive in the new digital economy. Using Big Data and Artificial Intelligence, JobKred decodes the interdependent relationships among industries, careers, jobs and skills and presents them in a self-help digital platform. JobKred’s AI technology allows businesses to utilise labour market data to transform any workforce at a faster pace. We have helped companies reduce the time and cost of workforce transformation by up to 80%. Beyond supporting business and workforce transformation on a local and international level, JobKred has also established partnerships with the Singapore National Employers Federation (SNEF), World Bank, Asia Development Bank, Oiltanking, ST Logistics, and CrimsonLogic, among others. For individuals, JobKred guides employees in navigating the present and future of the labour market and workforce. On a larger scale, they inform teams, departments and entire organisations of their skill profiles to enable clear direction in workforce development and talent acquisition.

While taking a break at the 51 Mile Marker at the Lake of the Ozarks, Nick Smith was inspired as ever by the coexistence of AI and sales, but was searching for a way to put the controls in the hands of sales executives. “Sales has a lot of ‘enablement’ solutions, but not many tools that sales people actually like using” “Imagine if every sales executive had their own robot that performed virtual prospecting tasks.” Drawing on his sales and management experience at companies like CBS Corporation, iHeart Media and others, he began to imagine sales executives building their own cloud-based robots to reduce repetitive, manual tasks and increase revenue opportunities. Now, he just needed a name that combined sales and AI.