LinkedIn is a business and employment-focused social media platform that works through websites and mobile apps. Launched on May 5, 2003, owned by Microsoft. The platform is primarily used for professional networking and career development, and allows job seekers to post their CVs and employers to post jobs. From 2015 most of the company's revenue came from selling access to information about its members to recruiters and sales professionals. Since December 2016, it has been a wholly owned subsidiary of Microsoft. As of February 2022, LinkedIn has 830+ million registered members from over 200 countries and territories.

Adway is a recruitment marketing firm that specializes in employer branding, HR-tech, and candidate journey solutions. Its fully automated platform generates on-brand paid job- and Employer Brand ads across social media. The company aspires to be the world's leading TA-tech provider for large enterprises. It provides clients with smart, innovative, and cutting-edge solutions to help them attract more and better talent. It enables global talent acquisition teams to spend their time meeting great candidates rather than chasing them down or managing resources and creatives