LinkedIn is a business and employment-focused social media platform that works through websites and mobile apps. Launched on May 5, 2003, owned by Microsoft. The platform is primarily used for professional networking and career development, and allows job seekers to post their CVs and employers to post jobs. From 2015 most of the company's revenue came from selling access to information about its members to recruiters and sales professionals. Since December 2016, it has been a wholly owned subsidiary of Microsoft. As of February 2022, LinkedIn has 830+ million registered members from over 200 countries and territories.

Joinpopp provides AI-driven solutions to automate recruitment tasks, including application screening and candidate conversations. The platform integrates seamlessly with ATS/CRM systems, enhancing efficiency in the hiring process. Joinpopp also offers features for creating personalized messages, streamlining communication with potentialcandidates.

X0PA AI was founded in 2017 by Nina Alag Suri and co-founder Dr. Jussi Keppo. Previously, Nina, founder and CEO of a global executive search firm, Nastrac Group, was through this adventure that she realized the inefficiencies and subjectivity of traditional recruitment processes and decided to disrupt her business and move to an AI and ML SaaS-based platform with X0PA AI. Headquartered in Singapore, X0PA has offices in Asia Pacific, India, UK, UAE and global partners.