SparkPlug is the world’s first incentive management platform for frontline employees. Harness the influence of your team with fully-automated sales incentives and effortless vendor-sponsored rewards.

While taking a break at the 51 Mile Marker at the Lake of the Ozarks, Nick Smith was inspired as ever by the coexistence of AI and sales, but was searching for a way to put the controls in the hands of sales executives. “Sales has a lot of ‘enablement’ solutions, but not many tools that sales people actually like using” “Imagine if every sales executive had their own robot that performed virtual prospecting tasks.” Drawing on his sales and management experience at companies like CBS Corporation, iHeart Media and others, he began to imagine sales executives building their own cloud-based robots to reduce repetitive, manual tasks and increase revenue opportunities. Now, he just needed a name that combined sales and AI.

Developer of a human resource management platform designed to improve the company's headcount management process. The platform consolidates and forecasts headcount targets in real-time and manages all headcount expenses and compensation data in one place, enabling finance and human resource managers to streamline the hiring process to meet the businesses' financial goals.