LinkedIn is a business and employment-focused social media platform that works through websites and mobile apps. Launched on May 5, 2003, owned by Microsoft. The platform is primarily used for professional networking and career development, and allows job seekers to post their CVs and employers to post jobs. From 2015 most of the company's revenue came from selling access to information about its members to recruiters and sales professionals. Since December 2016, it has been a wholly owned subsidiary of Microsoft. As of February 2022, LinkedIn has 830+ million registered members from over 200 countries and territories.

SmartSuite develops a work management platform integrating databases, spreadsheets, documents, collaboration tools, and automation features. The platform is designed to streamline business processes by consolidating essential workflow elements into a single system. It enables teams to manage tasks, organize information, and automate repetitive

User Interviews focuses on connecting researchers andparticipants for research studies, surveys, and focusgroups.